See Live ProjectFelix Health is a digital health company providing on-demand treatments for everyday issues, aiming to create a stress-free, patient-centered healthcare model. As a Senior Product Designer, I helped improve the digital experience of Felix's web application, from enhancing the checkout process to optimizing treatment plans and beyond. I worked closely with product and technology teams in an agile startup environment. During my time at Felix, I also helped design a new iteration of their master design system, ensuring accessibility standards were met for a more inclusive experience for all Canadians.
Role
Senior Product Designer
In addition to product roles and responsibilities, I assisted with the creative and art direction for the Felix brand. I helped lead a photoshoot for new photography assets to be leveraged across both print and digital touch points, and expanded the brand toolkit by introducing new colours, patterns and typography approaches for social media and digital advertising needs.
