See Live ProjectSafe Software is the maker of FME® software and a global leader in spatial data transformation technology. As a senior designer on this project, I helped bring a new contemporary brand identity to life resulting in a revamped, top-tier product marketing experience. We split the architecture into two distinct websites: safe.com (focusing on HR and company values) and fme.com (highlighting product features, customer success stories, and support resources). These websites make sense of content accumulated from over 30 years of company history and helped to modernize processes to meet customer and client needs.
Role
Associate Creative Director, Web Designer
In January 2024, Dale Lutz, one of Safe Software's two co-founders, decided to cash out and sell his company shares for an estimated $200 million-plus. The Safe Software team estimates that the rebrand and launch of these new experiences contributed towards doubling the value of his shares, which were valued at around $100M before the rebrand took place.
