See Live ProjectLocated in London, Ontario, Westhaven Homes is an award-winning developer specializing in custom-built homes. Our cross-functional team at One Twenty Three West crafted a new brand strategy, vibrant identity, and a best-in-class web experience to help them stand out in the market. I served as a multi-disciplinary designer on the project, helping develop the brand's visual identity and carry it across print and digital touchpoints. The logo concept, inspired by doors depicted on architectural blueprints, symbolizes opening new possibilities and is conceptually conveyed through shape and interaction on the digital experience as well.
Role
Graphic Designer, Web Designer
One of the website's objectives was to effectively communicate the availability of houses and lots for custom builds within Westhaven's communities to potential clients. Initially, we aimed to integrate with LotWorks, an engaging and interactive property visualization software, but this proved to be beyond our initial scope. Instead, we devised a fully integrated custom widget that allows the client to manage data seamlessly within the CMS.
