Safe Software is the maker of FME® software and a global leader in spatial data transformation technology. As a senior designer on this project, I helped bring a new contemporary brand identity to life resulting in a revamped, top-tier product marketing experience. We split the architecture into two distinct websites: safe.com (focusing on HR and company values) and fme.com (highlighting product features, customer success stories, and support resources). These websites make sense of content accumulated from over 30 years of company history and helped to modernize processes to meet customer and client needs.

Located in London, Ontario, Westhaven Homes is an award-winning developer specializing in custom-built homes. Our cross-functional team at One Twenty Three West crafted a new brand strategy, vibrant identity, and a best-in-class web experience to help them stand out in the market. I served as a multi-disciplinary designer on the project, helping develop the brand's visual identity and carry it across print and digital touchpoints. The logo concept, inspired by doors depicted on architectural blueprints, symbolizes opening new possibilities and is conceptually conveyed through shape and interaction on the digital experience as well.

Felix Health is a digital health company providing on-demand treatments for everyday issues, aiming to create a stress-free, patient-centered healthcare model. As a Senior Product Designer, I helped improve the digital experience of Felix's web application, from enhancing the checkout process to optimizing treatment plans and beyond. I worked closely with product and technology teams in an agile startup environment. During my time at Felix, I also helped design a new iteration of their master design system, ensuring accessibility standards were met for a more inclusive experience for all Canadians.

The Meal Solutions team at Loblaw Digital had been hard at work creating a new line of meal kit products for the President’s Choice sub-brand, PC Chef. While the team was in the early stages of designing packaging and selecting recipes, we thought it would be impactful to run some experiments to learn whether existing PC customers had an appetite (pun intended!) for this offering and to validate the need for continued investment in this initiative.